Advertising on Facebook is thus an incredibly effective way to generate traffic and leads also cost-effectively. Compared to other platforms except for SEO, it is at the cheapest end of online marketing. If you manage to hit the right audience with the right communication and text, you can pick up some cheap conversions. You can now Contact us for the best results.

It is therefore also important that you do not take these elements for granted. Facebook advertising has very varied strategies that allow your business to advertise no matter what you are doing and what you want to sell with online marketing. You can promote your app, collect email subscribers, drive traffic to your web-shop or something completely fourth.

Google Ads

This is also a simple and effective channel that allows you to creatively use keywords to reach your entire audience. Here you pay per click, but on the other hand, it is the consumer who requests it himself through a search on Google, which you as a company can benefit greatly from in terms of being able to convert.

Since you pay by as opposed to FB advertising, it also means that you have to be more careful about your selection of keywords that you want to advertise on. If you have too many people who are not completely relevant to your business, you end up spending a lot of money, too quickly. You should, therefore, have as few and as relevant keywords as possible at all. Alternatively, you can also bid with CPA Bidding where you tell Google how much you want to pay for a conversion, but we can’t go into that in detail in this post.

Google Adwords is arguably one of the absolute biggest and most well-known channels when it comes to online marketing. Far from it, you will also use the same keywords in your SEO strategy as you use in your Google Ads strategy. It is therefore important to ensure that these two channels have a certain degree of interaction.

Email marketing

Here you especially get the opportunity to care for your leads. As hub spot says, good email marketing is valuable, relevant, expected and integrated. It is a very effective platform to turn leads into customers and create additional sales once they become customers. Therefore, there is also a large increase in this type of online marketing.

Furthermore, you also have the opportunity to automate much of your email marketing so that your potential customers automatically receive emails from you, based on some specific actions they have done on your website or similar. An example of email automation might be a follow-up to an e-book download. Ie if a potential customer downloads your e-book, you can send a thank you email that seems personal but in reality is automated as you do not have time to print in-person to anyone who downloads your e-book.

For example, if you have a web-shop, then you can also send automatic emails for the sale of consumables. You may be selling shampoo online, and since this is a product that a customer will need again, it might make sense to send out an email 30 days after purchasing your shampoo and hear if they should soon buy a new one.