Your account manager can also make a ‘publisher gap analysis’; or which publishers are active with your competitors and not with you? If they are not yet in your program then it is high time to approach them, and if they are already in your program then you want to activate them. This is a part of the affiliate seo now.
Ask your publishers
This sounds very simple and it is; ask your publishers what they think of your program. You can ask for their opinion through a publisher survey. Think of:
- Questions about your program; what do they like and don’t like?
- Questions about your reimbursements; are they competitive?
- Questions about the network; are they satisfied with that? Which dashboards and reporting options do they use?
- Questions about the advertising material; can they handle that?
- Questions about your contact; do they read the mailings?
- Ask for points for improvement;