With the rising popularity of Instagram and its IGTV, there are prospects of developments that can result in huge revenue for both the content creators and Instagram as well. One of these prospects is adding advertisements to your IGTV. They are introducing the revenue share with their respective creators for the ads in IGTV and they are doing with the industry-standard 55% with their creators. They are just starting to come out in 2020 and they still haven’t gone over the specifics or disclosed anything to the public but they have claimed that more than 200 approved content creators (English content creators) are being signed with them.
Ads will start appearing as soon as all the deals are being straightened out which means it will take some time to see IGTV being filled with ads. Now they have claimed that the advertisements will be 15 seconds long and only will be added to relatively long videos, which means there won’t be ads on short IGTV content. This decision was taken into consideration so that they are not turning IGTV into YouTube as claimed by many people working with the team. The Instagram team is claiming that every video being monetized will be reviewed by humans so that they can be sure if they are malicious in the content. Eventually, they can make a program coupled with machine learning to do this job, but they still will review most of the videos themselves. They seem to be following the same pattern and methods used by Facebook which underlines “technology and human power combined to generate reviews and filter the content”.
The testing has already been started among certain areas where the respective advertisement partners are popular, and the content creators are ready to partner up with them and generate a new stream of revenue. A new policy regarding this ad is also being created which is known as “Instagram Monetization Policy”. They have ensured that the ads will be brand-friendly meaning that content on which ads will be added is only that can be viewed by all people, for instance, content with vulgar language or of abusive nature will not be allowed to monetize.
Now, this new prospect can certainly be a way to earn better money on your Instagram pages and coupled with the revenue that is already being generated by Instagram marketing schemes you can tune it up by using IGTV as the tool in your arsenal. There are however things that you need to make sure you have in order to earn like you have no views there is no use advertising your content since you won’t be able to revenue altogether, which is you should buy IGTV views or methods like that to make sure you are earning enough. These views will be generated organically so that you won’t have to worry about anything like getting banned from abusing Instagram policies so you can sit back, relax, and enjoy earning money.